Hunk du Jour

Hunk of the Day - Banned from the iTunes store - Hunk du Jour

So apparently I can't dash off to Oahu for a week without the world tumbling down! I found out this weekend that our Hunk du Jour iPhone Application has been pulled from distribution on the iTunes App Store for having "overtly sexual content."

I know the guys we feature are pretty (and occasionally have the case of bedroom eyes) but are the guys from this so-safe-my-mother-reads-it web site really worthy of the takedown? This when applications such as Playgirl and Playboy are still proudly listed?

The photos featured in the app are the same photos of the Hunk of the Day that you see here each day, and are as tame as anything you might see in an issue of Entertainment Weekly or People Magazine.

Date: 20 February 2010 05:21:42 GMT
To: {our developer}
Subject: Hunk du Jour Removed from Sale

Dear {Hunk du Jour Developer},

The App Store continues to evolve, and as such, we are constantly refining our guidelines. Your application, Hunk du Jour, contains content that we had originally believed to be suitable for distribution. However, we have recently received numerous complaints from our customers about this type of content, and have changed our guidelines appropriately.

We have decided to remove any overtly sexual content from the App Store, which includes your application.

Thank you for your understanding in this matter. If you believe you can make the necessary changes so that Hunk du Jour complies with our recent changes, we encourage you to do so and resubmit for review.

iPhone App Review

This e-mail leaves me wondering -- did they get any complaints specifically about my application? Where is the line of what's acceptable for me to feature in the app? Only fully clothed? Shirtless only? Shorts but not underwear? Boxers but not briefs? Jammers are OK but square cuts are not?

I look forward to hearing your comments - please remember to verify your e-mail address with Disqus so that they appear.

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