Miami-based Frivole has launched a new line of menswear -- including tops, bottoms, and swimwear. AND one of the two male models they selected to show off the new line was Hunk du Jour favorite Ivan!

On top of being geniuses about model selection, Frivole is very gay-friendly (Hello, Miami?) and has some great looking items. The Frivole Coutoure line is a little more upscale, with the rest of us shopping from the other Frivole line.